Sustainability is not just a buzz word we use in our marketing, it is something we am very passionate about and what makes up the majority of my brand mission at Saltwater Picnic Co.
For me, sustainability means "meeting our needs as a business without compromising the ability of future generations to meet theirs".
That sounds pretty simple and straightforward, but it was a huge challenge I faced when setting up Saltwater Picnic co. that you can read the full story HERE.
The key was finding a balance between the materials and the technologies I needed to create the perfect picnic blanket and their effects on the planet, which took some time, but we managed to get there.
Our production techniques, our partnerships with environmental groups and our programs to ensure our products stay out of landfill make us, what I believe to be the creators of the most eco-friendly Picnic Rug in the world.
Look after Yourself and Our Planet
Thoughtful Materials That Make a Difference
We use 300D Oxford recycled material for the printed topside and water resistant underside. A recycled poly batting for the middle layer that adds softness and the edge trimming is also made from a high quality recycled polyester.
This material choice ticks all our eco boxes:
✅ Keeps plastic out of landfill & waterways
✅ Provides UV protection, sand resistance, and water/stain proofing
✅ Maintains a luxury feel without compromising on sustainability
Our blankets are designed to last for years of adventures, thus reducing the cycle of cheap, short-lived products that end up in landfill.
Social Impact Through the Circular Economy
We wanted to go beyond “reducing harm” and start creating good. That’s why we’ve partnered with Greenspark to support Plastic Bank — an organisation building ethical recycling ecosystems in coastal communities where plastic pollution and poverty are most severe.
With every order placed, we fund the collection of 20 ocean-bound plastic bottles, stopping them from entering our oceans and waterways.
This plastic is:
- Collected by local community members who earn fair, secure income and access essentials like food, healthcare, and education.
- Reprocessed into Social Plastic®, a verified, ethical raw material that’s reintroduced into manufacturing, creating a circular economy where plastic has value.
When combined with the 64 bottles in each blanket, that’s 84 bottles saved from polluting our planet with every single order.
This isn’t recycling it’s regeneration. We’re restoring ecosystems, reducing waste, and empowering communities to thrive.
A Brand Built to Give More Than It Takes
From our production techniques to our global partnerships, every element of Saltwater Picnic Co. is designed to:
✅ Keep plastic waste out of the environment
✅ Support dignified livelihoods in vulnerable communities
✅Reduce demand for virgin plastic production
✅ Inspire conscious consumer choices
We’re not just making sustainable products, we’re part of a movement toward a cleaner, fairer, more circular future.
Why It Matters to us
We believe business can be a force for good. Our goal is to help protect the planet for the next generation and create meaningful opportunities for communities less fortunate than our own.
By turning plastic waste into something beautiful and lasting, and by supporting ethical recycling systems, we’re proving that every purchase can have a positive ripple effect — for people, for the planet, and for the future we all share.